Welcome to Zac

I am a marketer and copywriter, who thrives in developing and executing strategic messaging across a variety of channels and products. Working across all audiences, I have significant experience targeting prospects and customers with the right messaging for high-performing marketing programs. I’ve worked in industries like SaaS, financial, architecture, academic, fitness and health, and even boating.

What I do

Strategy

I am able to see multiple points-of-view, when it comes to building a product campaign, content strategy, brand campaign, and more. My background in writing allows me to write succinctly and clearly for a variety of audiences, so I can get into the mind of the customer and execute a strategy that converts. I’m not afraid to really dig in and put in the work.

Copywriting

I’ve been involved in brand exercises and evolutions in small and large companies. When it comes to building voice and tone, buyer personas, mission statements, value props, or anything that makes a brand stand out, I can build a confident perspective that helps differentiate from competitors.

Branding

I’ve written for my entire career, spanning all kinds of industries and content types—like ads, webpages, eBooks, emails, blogs, reviews, and a bunch more. So when it comes to writing for the right audience, I know exactly what kind of tone and voice to use. I also have a strong, technical eye toward grammar and punctuation, making sure an audience isn’t distracted by incorrect usages.

I do work

  • Web

    Webpage targeting small businesses with simple, clean language that highlights benefits, customer stories, and industries.

  • Content

    SaaS solution brief detailing benefits of moving company communications to the cloud.

  • Email

    Email campaign for retail client focused on building nine different cat characters that showed brand’s humor and lightheartedness.

  • Ad

    SaaS ad for integrated campaign for showcasing benefits of unifying two separate software solution.

  • Blog

    Blog for food and beverage client to establish thought leadership and brand equity.

VIEW ALL WORK

How I got here

I have a Master’s in Creative Writing from Fairfield University, where I developed my love for writing. From there, I was able to take that passion into various industries and roles, helping clients have a professional and impactful voice.

On a personal level, I love reading all kinds of books, like nonfiction, literary graphic novels, horror, comics, essays, and more. I also write electronic music in my spare time.

I have two dogs, Kaki and Mingo, who rule every aspect of my life, and I wouldn’t have it any other way. They enjoy treats, scratches, and barking at Charlie, the neighborhood French Bulldog.

Beyond my love of writing, reading, and two beautiful dogs, I’ve spent most of my life looking for a face-washing routine that I enjoy. There’s too many serums and lotions that promise that I’ll look like I’m eight-years-old again, yet I still look like a man in his mid-to-late thirties.

I also discovered a passion for having ice cream delivered to my doorstep during the pandemic. Now that’s the kind of routine I can stick to.